Barry Adams has been hooked on the web since 1998 when he built his first website and tried to make it a success. Since then he’s honed his skills and experience in a wide range of businesses, from small agencies to Fortune 500 multinationals. Barry was named the Digital Industries Person of the Year at the 2014 DANI Awards and in the same year he founded specialised consultancy Polemic Digital to deliver world-class SEO and digital strategy services to clients worldwide. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency.

In addition to his consulting work, Barry is passionate about educating the next generation of marketers. He lectures on SEO and digital marketing for Ulster University, Queen’s University Belfast, and the Digital Marketing Institute, and travels the world to speak at digital conferences in London, Amsterdam, Paris, Milan, New York, and Las Vegas. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European and US Search Awards.